The Death Cure

Cocktail Bar & Grill

The Death Cure Cocktail Bar & Grill is a concept project that merges dark, cinematic aesthetics with upscale dining and mixology. The branding leans into gothic elegance—deep purples, embossed logos, and stylized typography evoke a mysterious, immersive atmosphere. The menu design balances visual drama with readability, pairing bold title treatments and subtle iconography to create a cohesive brand experience. This project showcases how thematic design can elevate a hospitality brand, turning a simple bar and grill into a fully realized visual identity that invites intrigue, conversation, and unforgettable nights.